The Kasha Group

The Kasha Group: Fast Bilingual Website Rebuild for an Architecture & Interior Design Firm

Rebuilding a WordPress site into a faster, two-language experience for a Pakistan-based architecture, interiors and town planning firm.

View live website
The Kasha Group project screenshot
Client
Kashif Nawaz, Founder & Designer, The Kasha Group (Lahore · Gujrat · Dubai · USA)
Industry
Architecture, interior design, town planning, global sourcing
My role
Web development, performance and design refinements
Stack
Next.js · React · Vercel
Timeline
Agreed 31 days, delivered in 28 days
Live site
thekashagroup.com
Creator credit
thekashagroup.com/blog

The problem

The Kasha Group has about ten years of work behind it: mosques, head offices, restaurants, farmhouses, a gym and full town plans. Their WordPress website did not match that quality. It was slow, and slow sites lose visitors before the projects are even seen. The firm also serves English and Arabic-speaking clients, and its three connected businesses—The Kasha, Global Interiors and Global Trading Group—needed to stay easy to understand.

The brief

Kashif Nawaz was clear about what he wanted:

  • Make the website fast. Pages and project galleries had to load quickly.
  • Support two languages. English and Arabic, with the same design in both.
  • Keep the design, and improve it where he asked. The look was already his; my job was to carry it over faithfully and refine only what he requested.

What I did

  • Rebuilt the site from WordPress to Next.js so pages, images and project galleries load much faster.
  • Built full English and Arabic versions with a language switcher. Both languages share the same design, with a proper right-to-left layout for Arabic.
  • Kept the dark, architectural, gold-accented design identity and improved only the places the client asked for.
  • Kept projects, services and the three businesses separated clearly in the navigation.
  • Made the website fully responsive across mobile, tablet and desktop.
  • Handled every requested revision on the same day, so feedback never piled up.

The result

  • Delivered in 28 days against an agreed 31-day timeline.
  • Every client revision completed on the same day it was requested.
  • 90+ PageSpeed performance score on both mobile (90) and desktop (94), with 100 for Accessibility, Best Practices and SEO on both.
  • Largest Contentful Paint of 923ms, Total Blocking Time of 133ms and zero layout shift (CLS 0) in GTmetrix.

Measured on the live site

Performance proof

94
Desktop Performance
90
Mobile Performance
923ms
LCP
0
CLS
PageSpeed Insights, Desktop
PageSpeed Insights, Mobile
GTmetrix Web Vitals

Results are lab tests run with PageSpeed Insights and GTmetrix on thekashagroup.com. Scores can vary between runs. Test date: [DATE].

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