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Portfolio Case Study

Hafiz Bilal

Headless WordPress + Next.js Personal Brand Website

Next.js speed on the front. WordPress simplicity for the client.

Next.jsHeadless WordPressPersonal BrandPerformanceSEO

Built by YashAiDev — design + full-stack development

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Hafiz Bilal personal brand website shown across desktop, tablet, and mobile devices with WordPress content management
Client
Hafiz Bilal, Performance Marketing Specialist
Role
UI/UX, front end, headless CMS setup, SEO, deployment
Audience
Business owners and marketing leads looking for a performance marketing partner
Stack
Next.js · Headless WordPress (CMS) · SEO tooling

Overview

Bilal is a performance marketing specialist who helps businesses grow through paid media, tracking, conversion optimization and AI systems. He needed a website that matched the standard he sets for his clients: fast, credible and built around measurable results. I built a Next.js front end powered by headless WordPress, so the site loads fast and Bilal manages everything from the familiar WordPress dashboard.

The Challenge

  • A performance marketer's own site must be fast, or it undermines his credibility.
  • Services, case studies, blog posts and testimonials change often and need easy updates.
  • The client wanted a simple dashboard, not a developer, for every content change.
  • Strong SEO was essential for discoverability (service pages, work, blog).
  • The site had to turn visitors into enquiries, clearly and quickly.

The Solution

A headless architecture that separates content from presentation.

Content

WordPress (CMS)

Content managed by the client in a familiar dashboard.

Content via API
Experience

Next.js front end

Fast, SEO-friendly, fully custom design.

Next.js performance for visitors

A fast, responsive front end built for discovery and conversion.

WordPress ease for the client

A familiar dashboard for managing content without touching code.

Key Features

Website experience

  • Clear home page: hero, proof stats, about, services, industries, selected work, process, testimonials, FAQ and contact CTA
  • Dedicated service pages: Paid Media, Tracking & Analytics, AI Systems, Conversion Optimization, Lead Generation, Marketing Funnels
  • Case study section with industry filters (Hospitality, Healthcare, E-commerce, Real Estate, SaaS)
  • Blog (“Growth Notes”) for thought leadership
  • Testimonials carousel and FAQ accordion
  • Multiple conversion points: “Let's work together”, contact section, LinkedIn and email

Client control (WordPress dashboard)

  • Edit pages, services and case studies
  • Publish and manage blog posts
  • Update media and content without touching code
  • Familiar interface, no new tool to learn

Platform quality

  • Fast loading, built on Next.js
  • SEO setup: metadata, canonical URLs, Open Graph and Twitter cards, indexing controls
  • Fully responsive design
  • Clean, modern, results-focused look

Design Approach

  • Confident, minimal layout that puts the personal brand first.
  • Proof early: years of experience, campaigns delivered and ad spend managed.
  • Scannable sections with clear next steps.
  • Industry and service structure that helps visitors self-qualify fast.

Tech Stack

Front end

Next.jsReactResponsive UI

CMS / back end

Headless WordPress

Optimization

SEO toolingImage optimization

Outcome

  • A fast, SEO-ready personal brand website live at hibilal.com.
  • Client manages all content from the WordPress dashboard, independently.
  • A single site that presents services, work, blog and contact in one clear flow.

Built for real learning

Want a fast site your team can edit easily?

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